| Soccer is not just a game that is watched and | | | | jerseys are probably the most common and popular |
| played around the world! Soccer is a passion. Soccer | | | | choice with fans. After all, nothing beats wearing your |
| is a religion. It is also a strong fashion statement with | | | | team colors during a match while you’re at the |
| its own set of rules, accessories and memorabilia. An | | | | stadium in front of the TV! It’s a heady |
| entire industry has sprung up catering to the ever | | | | experience of loyalty, pride and togetherness. |
| growing demand for soccer merchandise. | | | | Sports Collection |
| Blow your own trumpet! | | | | Puma made sure it wasn’t left behind in this |
| Get ready for some unique fashion statement at the | | | | football frenzy! It joined hands with fashion expert |
| 2010 FIFA World Cup to be held in South Africa for | | | | Neil Barrett to launch an athletic lifestyle collection |
| the first time. It won’t just be your favorite | | | | that covers everything from hooded sweatshirts to |
| players in their World Cup soccer jerseys vying for | | | | tees, cargoes to blouson jackets. The focus is on |
| your attention! Soccer World Cup fans are all set to | | | | functional fibers, distressed washes and embellished |
| up the temperature with their traditional vuvuzelas | | | | applications giving it a fashionable yet comfortable |
| – those trumpets that sound like busy bumbling | | | | look. Barrett, a giant in the fashion industry with |
| bees every time the ball enters the net! | | | | names like Prada and Gucci under his belt, was |
| A hat for every head | | | | inspired by the protective armor worn by Roman |
| You can expect vuvuzelas to mingle with makarabas | | | | gladiators! He added his own layered signature to it. |
| making for a complete riot of sound and color! | | | | And voila! |
| Makaraba hats were first worn in South Africa in the | | | | Beckham Mayhem |
| 70s as protection against bottles or other flying | | | | Britain’s star player David Beckham has made |
| objects! Later, all kinds of designs and add-ons were | | | | soccer super fashionable! It’s no longer just |
| fixed onto these hard builder hats making them a | | | | about the game; it’s about cash rich |
| must have fashion statement. They’ve become | | | | sponsorships, global sports brands and celebrity |
| so popular that no hard core football fan can be seen | | | | endorsements. LA Galaxy roped in Beckham to wear |
| without one! Makarabas representing the participating | | | | their new soccer shirt making it the fastest selling |
| teams in the 2010 World Cup are being designed on a | | | | shirt ever! More than a quarter million were ordered |
| war footing. Each hat is painstakingly prepared by | | | | even before the design was revealed thanks to |
| hand and cut into a unique shape and design, so it | | | | Becks! The home shirt is similar to Real Madrid's, while |
| takes anywhere between 8 to 14 hours to make | | | | the away shirt comes in a three dimensional design in |
| one! These colorful works of art make for great | | | | navy blue with hints of yellow. The good thing is this |
| souvenirs of the much awaited World Cup. | | | | soccer shirt has been designed to be worn outside |
| Soccer Sells! | | | | the stadium as well. |
| Besides this, there are all kinds of merchandise you | | | | With so much going on in the world of soccer |
| can pick up to declare your loyalty for your team | | | | fashion, the choices are plenty and increasing by the |
| from custom-made soccer apparel to watches, mugs, | | | | day. So, take your pick and make your own style |
| scarves, wallets, bedspreads and DVDs. And you can | | | | statement! |
| find something to suit your pocket. Replica team | | | | |