| If you're going to make money online you'll need to | | | | marketing approach and build another website in a |
| build a strong website presence. Search engine | | | | complementary niche that is less competitive.oIf your |
| optimization, more commonly known as SEO, is a skill | | | | budget allows a more aggressive strategy, a |
| that can be mastered. However, it's not rocket | | | | Pay-Per-Click campaign can provide a robust revenue |
| science. Rocket Science is easier. | | | | stream. This is an area that can be very expensive if |
| Let's start with a basic example of an affordable SEO | | | | one is not experienced. Several good guides are |
| face lift that any SEO consultant would consider as | | | | available. However, newbies are best advised to learn |
| mandatory. | | | | more basic approaches using free traffic sources until |
| 1. Starting Out... | | | | their learning curve straightens out. |
| Carefully review your current website and marketing | | | | 2. Gaining Momentum... |
| program to uncover the key points that need to be | | | | The bottom line is growing your return-on-investment |
| addressed.o The website must be search engine | | | | ratio in the long-run. The best way to learn the |
| friendly. What this means is search engines must be | | | | business and build a business without spending a |
| able to see content from your website in order for it | | | | fortune, is by generating natural search engine traffic. |
| to be scanned by their robots. If the only information | | | | Search engine marketing, when compared with PPC, |
| the search engines are picking up are footer links and | | | | can provide a slower growing response when natural |
| the main page text, you're missing the main pieces of | | | | search engine marketing is applied. Definitely PPC |
| content that would drive traffic to your pages. | | | | triggers a quicker response; however it is sometimes |
| Developing a website that is strictly HTML goes a | | | | better to enjoy a slower response at a lower cost. |
| long way toward making it easy for search engines | | | | Use this short list as your guide. At any level of |
| to index your pages.oNext on the list of important | | | | experience, mastering these basics will generate a |
| basic components is incoming links to your website. | | | | ton of success....and income.o Develop websites that |
| When checking Google or Yahoo, it is important that | | | | attract customers using free and other natural |
| your web pages are gaining incoming links. If your | | | | approaches to search engine marketing.o Develop |
| search engine rating is to improve you must have | | | | your websites in a way that uses content and color |
| incoming links.o It is vital that you understand how | | | | to make your sites more attractive and sticky. This |
| well your website is holding its own, in regard to | | | | also helps motivate customers to take an action, |
| competition. Conduct an analysis of your market or | | | | especially in regard to sales.o Develop your website |
| niche. Most niches are competitive, however, certain | | | | into a project that is simple to maintain. All the bells |
| markets, like flowers, golf, video games, etc, are | | | | and whistles are fun; however, you don't want to |
| extremely competitive due to the large numbers of | | | | need a degree to operate your sites.o Develop your |
| visitors to these websites. | | | | website using content feeder types of programs. |
| Even if you are passionate about your chosen niche, | | | | Automation tools and programs are promoted in |
| it's important to perform an evaluation of your | | | | many marketing forums. Spend some time browsing |
| competitors to find out what you'll need to do to pull | | | | the forums and ask questions about programs that |
| ahead. Worst case scenario, you can develop a | | | | match your needs and interests. |