| Golfer's today are learning that custom fit golf clubs | | | | trajectory than its predecessor. In addition, the e5 |
| and lessons are just pieces of the puzzle when trying | | | | has a large gradational compression core and soft |
| to lower their scores. They are starting to realize | | | | Tour-caliber urethane cover. The result is longer |
| that the golf ball itself can make a large contribution | | | | distance off the tee with improved spin control on |
| to playing a great round. | | | | and around the greens. |
| Two common mistakes made by amateurs are | | | | The most common trajectory flaws for today's |
| choosing balls played by their favorite tour player or | | | | golfer are slices and hooks caused by excess |
| choosing an inexpensive ball to avoid breaking the | | | | sidespin. The new e6 golf ball employs a newly |
| bank. | | | | enhanced Anti-Side Spin Inner Layer that lowers |
| Playing the Pro V1/Nike 1 Tour because Joe Pro PGA | | | | stops excess spin for an even straighter and longer |
| plays it can cause the average golf heartache and | | | | flight. The e6 is the most popular model of the |
| frustration because the ball may not fit their swing. | | | | e-Series due to its forgiveness on off-center hits and |
| Swing speed, trajectory, distance are all factors a | | | | the 2010 version will bring even greater accuracy to |
| golfer should consider when choosing a ball. | | | | help players lower their scores. In addition to the |
| Price is another factor for Joe Average because | | | | improved anti-spin, Bridgestone has made the softest |
| losing a $3 ball in a round is acceptable, but losing 6 or | | | | multi-layer golf ball on the market even softer by |
| 10 balls can make it an expensive day. For the duffer | | | | lowering compression by 8%. The softer feel is best |
| that is constantly looking for errant tee shots, finding | | | | appreciated by golfer when used for greenside chips |
| the right ball may not only solve some of the | | | | pitches and putting. |
| frustration but it may save money as well. | | | | For those better players who need a slightly lower |
| Do you slice/hook your shots? A ball with less spin | | | | trajectory or they already have an ideal trajectory |
| could be the answer. Are you looking for that extra | | | | but are seeking longer distance, the new e7 is the |
| 10-20 yards? A ball with a little extra roll could | | | | ball for them. The e7 benefits from a new |
| accomplish that. Need higher/lower ball flight? There's | | | | proprietary Bridgestone Inner Layer formulation that |
| a ball for that golfer too. | | | | makes the ball 5% firmer. This new Velocity |
| Let's talk about ball flight. One group of golfers that | | | | Increasing Inner Layer is combined with a new |
| needs help is those who struggle with hitting their | | | | higher-speed core to create a more piercing flight |
| shots too low and need a higher ball flight for added | | | | resulting in even deeper distance off the tee. |
| carry. The new e5 golf ball uses its unique 2-piece | | | | The new e-series balls became available on Nov. 1 |
| urethane cover construction to help golfers who | | | | and carry a suggested retail price of $38 per dozen |
| want more height in their shot trajectory. For 2010, | | | | although you can find them out there for around $30. |
| the e5 incorporates a 326-dimple pattern with | | | | Happy (Birdie) Hunting. |
| shallower and larger dimples, producing a higher | | | | |