| There are two schools of thought when it comes to | | | | optimize your website and your blog for terms |
| selecting products for affiliate marketing. | | | | related to the niche. |
| First, there is the teaching that dictates that you | | | | When a new product comes out for the niche you'll |
| should select a product and build an entire marketing | | | | be uniquely positioned to offer an expert review of |
| campaign around that product. While this can result in | | | | the product. Since you've taken the time to build up |
| a focused affiliate marketing campaign and allow you | | | | your reputation in the niche, you'll have a better |
| to target product-based keywords, it is a | | | | chance of making money with the new product than |
| shortsighted marketing method. | | | | other people who are simply trying to promote the |
| Instead of choosing just a product to develop your | | | | product. |
| campaigns around, why not focus on a niche instead? | | | | Instead of starting from scratch with each new |
| When you focus your marketing efforts on an entire | | | | product you'll be able to build momentum off of your |
| niche instead of just one product, there are several | | | | previous marketing efforts and make more money. |
| different benefits. | | | | Another benefit of marketing to a niche instead of |
| Marketing to a niche means that you're casting a | | | | for a specific product is the appearance of being |
| wider net. | | | | more objective. You've probably seen websites that |
| You can promote several products at several | | | | are so slanted to one product that they seem |
| different price points. This makes it easier for you | | | | untrustworthy. |
| turn a profit from your list and your website. | | | | There's nothing wrong with promoting a product, but |
| For example, if you're in the golf niche you can | | | | if a website is too promotional it comes across as |
| promote $500 golf clubs, a $90 golf video course and | | | | spammy. The average visitor will turn away. As an |
| a $45 ebook on improving your golf game. Your niche | | | | affiliate marketer you want to encourage trust and |
| members may not all be able to afford the $500 golf | | | | make a connection with your target market. This isn't |
| clubs, but they may be interested in the ebook. | | | | possible if your website looks slanted toward one |
| Alternatively, you may have list members that don't | | | | product. |
| want purchase an ebook but are interested in a | | | | When you market several different products you'll |
| video course. If you were promoting just one of | | | | appear more objective to your target market. They'll |
| those products, you'd miss out on sales. | | | | see you as an unbiased resource on many different |
| By choosing a niche instead of a product you can | | | | products in the market. You'll be able to use your |
| brand yourself as an expert in that niche. | | | | content to market to the niche in general, instead of |
| You can become the go-to person for that topic and | | | | just a specific product. Your content will be easier to |
| you'll find that your popularity will grow. You can | | | | write and you'll be more profitable to boot. |