| When did you last buy yourself an expensive article | | | | measuring a person's height and saying "you'll be right |
| of clothing that didn't properly fit just because you | | | | with standard" and watching a few swings. An in |
| liked the look of it? Would it look any better than a | | | | depth analysis of the golfer's swing can only be |
| cheap brand that does actually fit? Probably not, | | | | accurately measured with a launch monitor. |
| unless you are a super model of course. | | | | The launch monitor measures everything about the |
| When it comes to golf clubs which are sold as "one | | | | club movement and ball flight, this indicates exactly |
| size fits all" how can this possibly be true? A 6ft 3 | | | | the ball launch, ball flight and ball landing. The spin rate |
| inch man can't possibly swing a golf club the same as | | | | of the ball is measured and the efficiency of the |
| a 5ft 8inch man, yet time and time again golfers go | | | | players swing is calculated by a combination of club |
| to a superstore or a pro shop pick something off the | | | | head speed and ball speed. |
| shelf have a swing and say "that feels great". They | | | | With all of this information the perfect set of clubs |
| part with quite a lot of cash for something that | | | | can be built for each individual player. The peace of |
| doesn't actually fit! | | | | mind that comes from having golf clubs custom fitted |
| The only outcome to this scenario is the golfer | | | | does eliminate blaming clubs for a bad shot. The |
| adapts his swing to the clubs with an incorrect set up | | | | player will gain greater confidence and increase in |
| and adapts a swing to fit the club. What if it was | | | | accuracy and control of the golf ball, what could be |
| turned on its head and clubs were built to fit the | | | | better? It is also a common benefit to increase |
| golfer's size and swing. Truly bespoke golf clubs built | | | | yardages per club and this is one advantage |
| for the individual will take into account shaft length, | | | | everyone strives for. Add to this an increased |
| shaft flex, swing weight, and loft and lie. Custom | | | | enjoyment of the game of golf. |
| fitting doesn't mean getting out a tape measure and | | | | |