| When you browse among a number of sale items, | | | | no questions asked! |
| most people will choose the product that makes | | | | Ad 2) Bird Feeder and birdseed – no charge to |
| them feel the best. The key word is FEEL. Whether | | | | ship. |
| you realize it or not, making a purchase is an | | | | Both of these ads are selling the same thing. But, if |
| emotional activity. The way you feel is an emotional | | | | you were like most people, you would prefer to buy |
| response. A few examples of the emotional | | | | from ad number 1. In that ad, all of the key words in |
| responses are: happy, sad, cozy, secure, etc. | | | | the list below are used. Try using some of these |
| You bought that super-sized TV because it makes | | | | words in your ads, sales pages, and emails and watch |
| you happy. Sitting on that sofa is so comfortable and | | | | your sales increase! |
| cozy. The car you are considering will impress the | | | | 1. Use the word "free" in your ad. Everybody likes a |
| neighbors. People buy things to satisfy their emotional | | | | free incentive to do business with you. Offer free |
| needs. | | | | ebooks, downloads, reports, etc. |
| Some words or phrases cater to these emotional | | | | 2. Use the word "guaranteed". It is reassuring to |
| needs more than others. Use these emotional trigger | | | | know that they are not risking their money buying a |
| words in your titles, ads, emails, and sales pages to | | | | product that they won't like. They like to have some |
| encourage people to buy. As proof, from which ad | | | | recourse if they are not happy. |
| below would you prefer to purchase: | | | | 3. Use the word "new" in your ad. People want new |
| Ad 1) Sale, sale, sale! Free bonus – today only! | | | | products or services that will improve their life. |
| New Item-XYZ Bird Feeder! Limited supply-Order | | | | 4. Use the word "limited" in your ad. People want to |
| today and get FREE Birdseed! Easy Low Payment, | | | | have items that are exclusive. Rare products have a |
| Free shipping, Fast delivery! Your complete | | | | higher perceived value. |
| Satisfaction Guaranteed or your money back – | | | | Please excuse me now; I have to finish up here. |