| The object of the game in the Internet marketing | | | | |
| business is to make sales. One of the most | | | | The study also found that people like to experience |
| effective means of generating sales is through the | | | | new ideas, concepts. And as it turns out, the terms: |
| use of a sales page. Most sales pages convert about | | | | New, Discovery, and Breakthrough are very |
| 1% if the total page views into sales. If your sales | | | | persuasive words. These words should be used in the |
| page is converting at a rate much lower than 1%, | | | | first paragraph or two of your sales piece to intrigue |
| you probably need to make some changes. One of | | | | your reader and compel him to read on. |
| the most effective changes that you can make is | | | | |
| adding more persuasive words to your sales copy. | | | | Other persuasive terms instill a sense of security and |
| The best sales pages make very effective use of | | | | credibility in the reader. These terms are: Easy, |
| these persuasive words. | | | | Guarantee, and Proven. These persuasive words can |
| | | | | instill a sense on trust in your reader. |
| So what are these mysterious words that persuade? | | | | |
| A study done at a major University has identified 12 | | | | The final persuasive word that makes our list is the |
| words that people respond to. The first five words | | | | word, You. The best sales copy talks to the reader |
| have to do with basic human desires. Desires are our | | | | as if he were an old friend. Frequent use of the word |
| emotional needs and wants that are always ready to | | | | ‘you’, makes the reader feel comfortable |
| respond to something. | | | | and at ease. When making any purchase, everyone |
| | | | | wants to know what’s in it for them. By telling |
| These words, when people are exposed to them, | | | | them in a comfortable, informal, friendly style, you |
| register with their emotions and almost compel them | | | | reader is much more likely to make that purchase |
| to pay attention and respond. The first five are: | | | | and click on that ‘buy’ button. |
| Health, Love, Money, Safety, and Save. Using any of | | | | |
| these words when describing the benefits of your | | | | So if your sales pages aren’t converting as well |
| product will draw the reader’s attention because | | | | as you hoped, try using these persuasive words that |
| of their emotional appeal. | | | | are proven to convert and sell. |