| Making a purchase is an emotional activity. When | | | | Ad 2) Two tubes XYZ Skin Cream – no charge |
| browsing among a number of sale items, most | | | | to ship. |
| people will most often choose the product that | | | | Both of these ads are selling the same thing. But, if |
| makes them feel the best. How you feel about | | | | you are like most people, you would prefer to buy |
| something is an emotional response. Some words or | | | | from ad number 1. In that ad, all of the key words |
| phrases cater to these emotional needs more than | | | | from the list below are used. Try using some of |
| others. Sitting on that sofa is so comfortable and | | | | these words in your ads, sales pages, and emails and |
| cozy. The car you are considering will impress the | | | | watch your sales increase! |
| neighbors. That item for the home looks just perfect | | | | 1. Use the word "fast". People like immediate |
| with your surroundings. People buy things to satisfy | | | | gratification and want fast results, fast delivery, fast |
| their emotional needs and make them feel good. | | | | ordering, etc. We value our time more than our |
| By using emotional power words in your titles, ads, | | | | money. |
| emails, and sales pages you will entice more people | | | | 2. Use the word "discount/sale " in your ad. People |
| to buy your product. As proof of this, from which ad | | | | like bargains and are more inclined to buy something |
| below would you prefer to make a purchase? | | | | on sale. Using a time limit on your sale (today only) |
| Ad 1) Sale, sale, sale! Free bonus – today only! | | | | makes people more inclined to buy it now. |
| Buy 1 tube of XYZ Skin Cream, get 1 FREE! Rub it in | | | | 3. Use the word "you/your" in your ad. Design your |
| and you can feel it releasing all the tension in your | | | | ad in a normal conversational tone. People will |
| body. Makes you feel so relaxed, you’ll think you | | | | subconsciously believe that you are talking directly to |
| just had a massage! Fast delivery, Free shipping! Your | | | | them. It makes them feel important and more inclined |
| complete Satisfaction Guaranteed or your money | | | | to buy. |
| back – no questions asked! | | | | Please excuse me now; I have to finish up here. |