| Are your sales pages converting as well as you’d | | | | assume that they are about to see something that is |
| like? Does your sales copy grab your readers’ | | | | really great. This process takes place at the |
| attention and compel them to read further? Or do | | | | subconscious level and is extremely effective at |
| your words struggle to make a point, ramble on and | | | | converting lookers into buyers. Other power words |
| miss the target. If your sales pages are finding few if | | | | are: |
| any buyers, maybe you need to use more power | | | | |
| words. | | | | Amazing |
| | | | | |
| Power words capture your readers’ attention, | | | | |
| motivate them into action, bring them to the buying | | | | Discover |
| table with money in hand, and make them anxious to | | | | Easy |
| click on your links and purchase your products. | | | | Exclusive |
| | | | | Extraordinary |
| So, what are power words? They are words that do | | | | Fast |
| something, activate your imagination, bring your | | | | FREE |
| product to life, and set people in motion. They elicit a | | | | |
| strong emotional response from your readers. They | | | | |
| are carefully selected words that encourage a reader | | | | Guarantee |
| to continue through your entire copy and compel | | | | Incredible |
| them to take action rather than clicking away and | | | | Outstanding |
| leaving your page. | | | | Proven |
| | | | | |
| Power words should be used throughout your sales | | | | When we hear words like ‘Secret’ our minds |
| page beginning with the title and continuing | | | | immediately want to know the details. It is how our |
| throughout the entire document. Your title should use | | | | brains function. Everyone wants to be among that |
| power words that create a positive impact and | | | | small circle of people who are privy to that secret |
| entice your visitor to read on. In the body of your | | | | information. Using the word secret in your sales copy |
| sales copy, use power words liberally to encourage | | | | engages your readers until the very end. |
| your visitor to read the rest of your copy. | | | | |
| | | | | However, when selecting power words for your |
| Words like Fantastic, Powerful, and Secret are power | | | | sales copy, be choosy and don’toverdo it. The |
| words that will cause your readers to want to read | | | | over use of power words can be a turnoff and |
| on for more information. They cause your reader to | | | | come across as being too good to be true. |