| You'll hear a lot about OPTIMIZING your website, | | | | type in to his computer. |
| once you've joined an Affiliate Marketing programme. | | | | Then you need to select the best keywords for |
| What does this mean, and how do you get started? | | | | your purpose. Because of the countless websites |
| Why is it so important to do this? | | | | about golf on the internet, the trick is to achieve a |
| If we go back to the internet, and understand how it | | | | balance between the most visited keywords, used |
| operates, we will understand why we have to do | | | | by the sites on page one of the search engine, and |
| something more to get visitors to your site. The | | | | less visited keywords, which will get you onto a |
| principles are actually quite simple, and if you | | | | reasonably accessible listing. The competition to get |
| understand how the system works, you'll have a | | | | near to page one is fierce. There are almost five |
| clearer understanding of what you need to do. | | | | hundred thousand results listed for this inquiry in just |
| The internet is based on a system that links people | | | | one of the search engines. Your chances of beating |
| who are looking for information with others who can | | | | them to page one are very slim indeed! |
| provide the required information. If you want facts | | | | There is some very clever (free) software available |
| about improving your golf-swing, you would type into | | | | to help you find the right balance. If you type in |
| the "search" box, something like: | | | | something like: Free keyword software, you'll have |
| "How do I fix my golf swing?" What you have just | | | | plenty of options to look at. You'll be assisted to find |
| done is to enter the KEYWORDS which will be used | | | | some appropriate keywords, and to strike a balance |
| to locate a website about golf and which will provide | | | | between the most visited words (which aren't |
| tips on how to improve your swing. The search | | | | available to you yet) and those that will serve your |
| engines send spiders to crawl golfing websites until | | | | purpose, to get your site listed on something better |
| they find a selection of sites which may have the | | | | than page 200 000! |
| information you need. | | | | Having decided on your keywords, you'll need to |
| You don't need to be too involved in the technology | | | | place them in strategic positions around your website. |
| as long as you understand the principles. If you have | | | | This is a fairly tricky process, so if you're not that |
| a website about golf, and you offer tips to improve | | | | technically inclined, you might pay someone to do it |
| a golf swing, your website must be sprinkled with a | | | | for you. |
| selection of keywords which a potential visitor might | | | | |