| Making a purchase is an emotional activity. When you | | | | charge to ship. |
| browse among a number of sale items, most people | | | | Both of these ads are selling the same thing. But |
| will choose the product that makes them feel the | | | | doesn’t ad 1 sound much more appealing? If you |
| best. An item for the home might be purchased | | | | were like most people, you would prefer to buy |
| because it matches the surroundings perfectly. Sitting | | | | from ad number 1. In that ad, all of the key words |
| on that sofa is so comfortable and cozy. The car | | | | are used from the list below. |
| you are considering will impress the neighbors. People | | | | Try using some of these words in your ads, sales |
| buy things to satisfy emotional needs. | | | | pages, titles, and emails and watch your sales |
| Some words or phrases cater to emotional needs | | | | increase! |
| more than others. Use these emotional trigger words | | | | 1. Use the word "fast". People like immediate |
| in your titles, ads, emails, and sales pages to | | | | gratification and want fast results, fast delivery, fast |
| encourage people to buy. As proof, from which ad | | | | ordering, etc. We value our time more than our |
| below would you prefer to purchase?: | | | | money. |
| Ad 1) Sale, sale, sale! Free bonus – today only! | | | | 2. Use the word "easy" in your ad. We like things that |
| Get 2 brand new, Limited Edition XYZ collectibles for | | | | are not difficult. People like easy methods, easy |
| the price of 1! Free shipping, Fast delivery, Easy Low, | | | | instructions, easy to use, easy payments, etc. |
| Low Payments! Your complete Satisfaction | | | | 3. Use the word "free" in your ad. Everybody likes a |
| Guaranteed or your money back – no questions | | | | free incentive to do business with you. Offer free |
| asked! | | | | ebooks, downloads, reports, etc. |
| Ad 2) Two XYZ Collectibles – Good price - No | | | | Please excuse me now; I have to finish up here. |