Taylor Made Golf Clubs

The Metal Woodrest of the 1980s, while other golf club manufactures
That Changed the Face of Golfingwere making great strides, nothing new came out of
Taylor Made, like many golf manufacturing companiesthe Taylor Made factories. In fact, it wasn't until the
was started by a golfing fanatic. Gary Adams was anmid nineties that Taylor Made introduced its new
entrepreneur who spent as much time on the golfBurner Bubble driver. The driver's innovative shaft,
course as humanly possible.that helped golfers swing faster without exerting
His singular claim to fame was the development ofextra effort, became a success after a prototype
the metal wood that literally changed the face of golfBurner Bubble driver became the first Metal wood to
forever.win at the Masters. However, the metal wood
In 1979, Adams's patented, stainless steel Taylorconcept was so popular that Taylor Made continued
Made Metal wood clubs made their first appearanceto grow and prosper.
at the PGA Merchandise. The odd looking clubs didDuring that static period, Taylor Made, like many
not exactly take the golfing world by storm. Thecompanies that start with a great idea but can't
average golfer was not exactly ready to spend hisfollow through, knew that the entrepreneurial vision
or her hard earned money on a strange looking golfneeded to be replaced with a corporate structure. In
club made by an unknown company.1984 Taylor Made was acquired by French Ski
Gary Adams knew that unless he could convinceequipment manufacturer Salomon S.A. It was a good
professional golfers to use and recommend his golfmerger for both entities. Salomon received a strong
clubs, the average golfer would never even considerentry into the rapidly growing golf market and Taylor
buying them. It was a herculean task, but somehowMade got financial stability and a more organized
Adams convinced 47 professional golfers playing inmanagement structure.
the 1979 PGA tournament to use his Taylor MadeThe corporate stage of Taylor Made's growth was
Metal woods. Fueled by this exposure, skepticsled by George Montgomery. He led Taylor Made from
turned into buyers and sales began to rise. By 1983the sixth largest golf manufacturer in the United
Taylor Made Metal woods were prominent on theStates to second, only behind Callaway Golf. Taylor
PGA tour and soon metal became the preferredMade also produces a line of golf bags and stands.
material used in the golf club manufacturing process.In 1997, Taylor Made was acquired by Adidas, AG
Adams' aggressive pioneering had borne greatand became part of the worldwide Adidas sporting
rewards.family. The company has continued to grow and
However, the what have you done for me latelyprosper and is still one of the most respected names
syndrome ran head first into Taylor Made. For thein golf.